Seasonal Strategy
Annual promotional calendar, demand forecasting, and inventory pre-positioning
12-Month Revenue by Month ($M, all formats)
Holiday peak (Nov-Dec) drives 32% of annual revenue; Aug back-to-school second peak
Department Demand Intensity (0-100)
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Cosmetics
65
60
62
58
68
72
70
85
75
68
92
95
Designer
55
52
58
55
52
65
62
60
78
72
88
82
Shoes
50
48
55
52
60
58
55
82
68
62
75
70
Accessories
58
55
60
55
62
65
60
70
68
65
90
92
Home
52
50
55
58
62
58
55
72
78
68
85
88
Promotional Investment by Quarter ($M)
Q1 (Mar-May)
8.2M
Q2 (Jun-Aug)
12.5M
Q3 (Sep-Nov)
18.4M
Q4 (Dec-Feb)
6.8M
Key Selling Seasons
Back to School
Jul 15 - Sep 5
Budget$8.2M
Target Lift+24%
Key DeptsShoes, Designer, Home
Fall Fashion
Sep 8 - Oct 31
Budget$6.5M
Target Lift+18%
Key DeptsDesigner, Accessories
Holiday Season
Nov 1 - Dec 31
Budget$18.4M
Target Lift+42%
Key DeptsAll Departments
Spring Preview
Mar 1 - Apr 15
Budget$4.8M
Target Lift+12%
Key DeptsDesigner, Shoes
Anniversary Sale
Jul 1 - Jul 14
Budget$5.2M
Target Lift+28%
Key DeptsAll Departments
Mothers Day
Apr 20 - May 11
Budget$3.6M
Target Lift+15%
Key DeptsCosmetics, Accessories
4-5-4 Retail Calendar
Commission calculated on 4-5-4 retail weeks (not semi-monthly payroll). 5-week periods trigger Counter Lead Bonus.
P1
4w
Q1
P2
5w
Q1
CLBP3
4w
Q1
P4
4w
Q2
P5
5w
Q2
CLBP6
4w
Q2
P7
4w
Q3
P8
5w
Q3
CLBP9
4w
Q3
P10
4w
Q4
P11
5w
Q4
CLBP12
4w
Q4
Inventory Pre-Positioning (weeks before event)
Anniversary Sale
6 wks
Back to School
8 wks
Fall Fashion
5 wks
Holiday Season
10 wks
Spring Preview
4 wks
Mothers Day
3 wks