Product Mix
Category allocation, margin analysis, and department performance across 5 selling departments
$2800M
5
20
50%
Revenue by Department (%)
Department Revenue ($M)
Department Margin & Commission Analysis
| Department | Avg Margin | Revenue | Mix % | Base Rate | Premium Rate |
|---|---|---|---|---|---|
Cosmetics & Fragrance | 63% | $616M | 22% | 6.0% | 8.0% |
Designer Apparel | 48% | $784M | 28% | 5.0% | 7.0% |
Shoes | 44% | $560M | 20% | 4.5% | 6.5% |
Accessories & Handbags | 47% | $504M | 18% | 5.5% | 7.5% |
Home | 46% | $336M | 12% | 4.0% | 6.0% |
Average Product Margin by Department (%)
Product Catalog
Chanel No. 5 Eau de Parfum
fragrance
La Mer Moisturizing Cream
skincare
MAC Lipstick Set
makeup
Burberry Trench Coat
outerwear
Theory Blazer
suiting
Vince Cashmere Sweater
knitwear
Christian Louboutin Pumps
designer shoes
Cole Haan Oxford
dress shoes
Nike Air Max 90
athletic
UGG Classic Boot
casual
Louis Vuitton Neverfull
handbags
Tory Burch Crossbody
handbags
David Yurman Bracelet
jewelry
Ray-Ban Aviator
sunglasses
Casper Wave Hybrid
bedding
Le Creuset Dutch Oven
kitchen
Dyson Airwrap
beauty tech
Barefoot Dreams Throw
bedding
Jo Malone Candle Set
fragrance
Gucci Belt
accessories
Flagship
25 stores
Designer Apparel dominates at 35%. Premium fragrance and luxury accessories drive highest ASP across all formats.
Luxury-first mix with designer focus
Standard
100 stores
Balanced mix with Shoes leading at 24%. Strong cosmetics counter presence with steady accessory attachment.
Balanced everyday luxury mix
Rack
50 stores
Shoes heavy (32%) with off-price designer. Lower margin but high volume. Home category over-indexes.
Volume play, value-driven shoppers
Counter
25 stores
Cosmetics & Fragrance at 55%. Concentrated counter selling with high commission rates and loyalty upsell.
Counter-intensive, beauty-first model