Promotions & SPIFFs
6 promotional events and 3 active SPIFFs driving $9.3M in annual spend with targeted revenue lift
$9.3M
$180K
3
20%
↑+3pp
Active SPIFF Programs
Designer Launch SPIFF
Active$75
New Burberry Spring line — per unit sold
Expires2026-04-30
Fragrance Gift Set Bonus
Active$25
Any fragrance gift set over $100
Expires2026-03-31
Loyalty Sign-Up
Active$10
New Crestline Rewards enrollment at POS
ExpiresOngoing
Annual Promotion Timeline
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Spring Designer Launch
Mar - Apr
Mar - Apr
Mother's Day Beauty
May
Summer Shoe Event
Jul
Back-to-School
Aug
Holiday Gift Guide
Nov - Dec
Nov - Dec
Winter Clearance
Jan
Revenue Lift by Promotion (%)
Spring Designer
15%
Mother's Day
22%
Summer Shoe
18%
Back-to-School
20%
Holiday Gift
35%
Winter Clearance
12%
Promotional Spend Breakdown
$9.3MTotal Spend
Digital Ads32
In-Store Events24
SPIFFs & Bonuses20
Visual Merch14
Influencer / PR10
Promotion x Department Participation
Cosmetics
Designer
Shoes
Accessories
Home
Spring Designer Launch
0
100
0
100
0
Mother's Day Beauty
100
0
0
0
0
Summer Shoe Event
0
0
100
0
0
Back-to-School
0
100
100
0
0
Holiday Gift Guide
100
100
100
100
100
Winter Clearance
0
100
0
0
100
Participating
Not participating
Monthly Promotion Calendar
| Month | Events | Active SPIFFs | Est. Spend |
|---|---|---|---|
| Mar | 1 | 2 | $0.9M |
| Apr | 1 | 2 | $0.9M |
| May | 1 | 1 | $1.2M |
| Jun | 0 | 1 | $0.2M |
| Jul | 1 | 1 | $0.9M |
| Aug | 1 | 1 | $1.4M |
| Sep | 0 | 1 | $0.2M |
| Oct | 0 | 1 | $0.2M |
| Nov | 1 | 3 | $1.6M |
| Dec | 1 | 3 | $1.6M |
| Jan | 1 | 1 | $0.8M |
| Feb | 0 | 1 | $0.2M |
Promotion Details
Spring Designer Launch
Mar - Apr
Departments
DesignerAccessories
Budget$1.8M
Projected Lift+15%
Mother's Day Beauty
May
Departments
Cosmetics
Budget$1.2M
Projected Lift+22%
Summer Shoe Event
Jul
Departments
Shoes
Budget$0.9M
Projected Lift+18%
Back-to-School
Aug
Departments
DesignerShoes
Budget$1.4M
Projected Lift+20%
Holiday Gift Guide
Nov - Dec
Departments
All
Budget$3.2M
Projected Lift+35%
Winter Clearance
Jan
Departments
DesignerHome
Budget$0.8M
Projected Lift+12%